“Non-communicable Diseases”

The Crisis

In a world where our lives are increasingly revolving around robots (read mobiles, computers, TVs, bikes, cars) and door-to-door delivery, people are turning more and more into couch potatoes. This drift towards an inactive lifestyle has become the reason for the rapidly rising threat of Non-Communicable Diseases (NCDs) or lifestyle diseases such as diabetes, heart problems and obesity. In another 10-20 years, the disease burden around the world will shift from infectious diseases to NCDs. According to the World Health Organization (WHO), this shift will happen in 2030 for India. A look at the graph will also tell you how much money is spent on tackling health related diseases!

The funny thing is, NCDs can easily be reduced or controlled significantly by following a nutritious diet and leading an active life. The young and the relatively well off population have plenty of options – like gyms, fitness centers, wearables such as Fitbit, smoothie shops, healthy food delivery, mobile apps etc. – that bring in awareness and resources to change their lifestyle for the better. But what about the poor and the underserved population? Despite the large number of individuals who belong to these groups, who is creating awareness among them about leading an active life and then giving them the tools to bring about this change in their life?

This led to our vision of
Making Nations Fit.